JOELIE BEAUTY AND COSMETICS ~ LUCENT MAGIQUE

L’ORÉAL PARIS LUCENT MAGIQUE

CAPTURE LIGHT LIKE NEVER BEFORE

FOR A HEALTHY-LOOKING LUMINOUS SKIN

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LUCENT MAGIQUE PURE LIGHT PRIMER

- A radiant 3D sculpted look.
- Translucent, soft and flawless.
- A lit-from-within complexion.

LUCENT MAGIQUE LIGHT-INFUSING FOUNDATION

- Instantly radiant.
- Freshly hydrates finish.
- A full-of-life flawless complexion.
- SPF24 PA+++

LUCENT TOUCH-UP PEN

- Instantly lit-up look.
- Easy to use yet precise application.
- Infuses light with each brush stroke.

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LUCENT MAGIQUE SKIN LUMINATING TRI-POWDER FOUNDATION

- Enriched with whitening complex for a fairer and brighter complexion.
- Translucent light pearls for flawless skin tone.
- With luminating pink highlighter for radiant glow as-if-lit from within.
- SPF19 PA+++

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LUCENT MAGIQUE SKIN LUMINATING BB CREAM

- With magic BB capsules that self-adjusts to every skin tone.
- Naturally transforms skin, instantly illuminates.
- SPF 20 PA+++

JOELIE BEAUTY AND COSMETICS ~ Former leader of L’Oréal ‘deserved’ his €100m gift – Europe – World – The Independent

Related articles

The retiring British boss of L’Oréal has a simple message for those who criticise a €100m gift that he received from Liliane Bettencourt, the chief shareholder in the French multinational.

Sir Lindsay Owen-Jones – the man who built L’Oréal into the world’s dominant cosmetics company – says that he was given the money “because I’m worth it”.

Sir Lindsay, 67, retired today as the honorary boss of L’Oréal after spending 44 years with the company, rising from a shampoo salesman to chief executive and then president. For two decades, he was the most successful British businessman in the world but scarcely known in Britain.

Between 1984 and 2005, under his leadership, L’Oréal increased profits by a double-digit figure each year and quadrupled global sales.

After he stepped down to become honorary president in 2006, his golden reputation was tarnished, in some people’s eyes, by his marginal role in the “Bettencourt Affair”: a family quarrel which turned into an explosive political scandal.

The affair began in 2008 when Liliane Bettencourt’s daughter, Françoise Bettencourt-Meyers, accused a society photographer, of taking advantage of her octogenarian mother’s feeble state of mind to extract €1bn in “gifts”.

The photographer, François-Marie Banier, 65, has since been formally accused of abusing Ms Bettencourt’s mental weakness. So has the former President Nicolas Sarkozy, who is accused of taking illicit campaign funds from Ms Bettencourt, the daughter of L’Oréal’s founder.

In an attempt to defend his actions, the photographer revealed in 2009 that Sir Lindsay Owen-Jones had also received a “gift” of €100m after tax from France’s wealthiest woman.

In a rare press interview, with Le Monde, Sir Lindsay has now publicly defended for the first time his decision to accept this gift in 2003. “I was enormously proud to be rewarded by people I had helped to enrich,” he said. “I deserved the money. We had just liquidated the arrangement tying Nestlé to the Bettencourts, which vastly increased the value of the family’s [L’Oréal] holdings. The Bettencourts wanted to make me part of their good fortune… They wanted to make the gift to allow me to become a large shareholder in L’Oréal.”

With hindsight, he said he now “regretted” that the gift had been concealed from the public and from Nestlé, the second biggest shareholder in L’Oréal. “Ten years ago, that kind of thing was not as hyper-sensitive as it is now,” he said.

Sir Lindsay is certainly right to claim the Bettencourt fortune – estimated at around €8bn – is largely his creation. In the 1990s L’Oréal’s share price increased by 1,100 per cent.

He studied at Oxford and at the Parisian business school, the Institut Européen d’Administration des Affaires. Upon graduation, he joined L’Oréal as a trainee manager and was selling, among other things, shampoo to municipal baths in Normandy. Sir Lindsay rose rapidly to become chief executive in 1984.

Goay Joe LieDirector of Joe Lie Beauty And Cosmetics

JOELIE BEAUTY AND COSMETICS ~ LUCENT MAGIQUE FROM L’OREAL PARIS

L’OREAL PARIS

INTRODUCING LUCENT MAGIQUE

SKIN LUMINATING
TRI-POWDER FOUNDATION

A 3D Magic Luminosity For All-Day Glow!

Lit-From-Within Complexion
Flawless Coverage

SPF19 | PA+++

With Pink Tourmaline Brightener

ル一セントマジックライト
パウダ一 フアンデ一ション

Experience total skin luminosity with the revolutionary L’Oreal Paris Lucent Magique series that promises fair, translucent, luminous skin.

Infused with Liquid Light Technology, skin is magically transformed effortlessly for an all-day glow while your skin looks as if it is lit-from-within, giving you that radiant and glowing finish.

WITH LIQUID LIGHT TECHNOLOGY:

- Enriched with whitening complex for a fairer and brighter complexion.

- Translucent light pearls for a flawless skin tone.

- With luminating pink highlighter for radiant glow as-if-lit from within.

- SPF19 PA+++

AVAILABLE SHADES:

- N2
- R3
- G1
- G3
- G7

Try them all at JOELIE BEAUTY AND COSMETICS 3rd Floor, No.3-45, BJ Complex, Penang, Malaysia. Contact : 0164043004 / 0165219853

Goay Joe Lie
Director of Joe Lie Beauty And Cosmetics

JOELIE BEAUTY AND COSMETICS ~ LOREAL UV PERFECT BB MAX

L’OREAL PARIS DERMO-EXPERTISE

UV PERFECT BB MAX

WITH:

- SPF 50+ UVB

- UVA PA+++

- MEXORYL FILTER

12H Long-lasting UV Protector BB Cream

PROVIDES:

- Maximal Protection
- Maximal Care
- Maximal Correction

GET MAXIMAL SATISFACTION!

TEXTURE:

- Matte finish.

- Imperceptible result.

- This ultra-fine texture fusing magically with your skin in ideal harmony, feels like your own complexion.

- It diffuses freshness and lightness for an optimal comfort sensation.

THIS FORMULA IS PROTECTIVE

RESULTS:

- Fairer skin

- Visibly reduced blemished skin including opened pores and marks.

- Blurred fine lines and wrinkles.

- Improved skin texture and faded out dark spots.

- Skin tone looks more uniform.

- Skin looks fresh and dullness are reduced.

- Skin looks younger and natural.

- Feels comfortable.

Goay Joe Lie
Director of Joe Lie Beauty And Cosmetics

JOELIE BEAUTY AND COSMETICS ~ MISS ROSE STICK FOUNDATION

MISS ROSE STICK FOUNDATION

New from Miss Rose, this foundation provide long-lasting matte finish.

THE GOODNESS:

- Oil control shine-free makeup all day long

- Matte finished

- Easy to use and touch-up whenever you like

- Full coverage

- 3-in-1 makeup, it’s a concealer, a foundation, and a powder

- Smudge-proof

- Provides creaseless makeup that last for whole day

Available in 4 beautiful shades only at JOELIE BEAUTY AND COSMETICS, Level 3, No.3-45, Bukit Jambul Complex, Penang, Malaysia.

Goay Joe Lie
Director of Joe Lie Beauty And Cosmetics

JOELIE BEAUTY AND COSMETICS ~ MULTI-COLORED MAKE-UP PALETTE

Here listed are a few vibrant color make-up palette.

Delicate in texture and easy to use. Provide long-lasting colors that won’t fade or crease hour after hour.

- Silky smooth and rich texture.

- Very fine powder eyeshadow that can be apply either with dry or wet sponge eyeshadow applicator.

- Ensure application layer by layer until you reach your desire finish.

All make-up palette and more choices available only at JOELIE BEAUTY AND COSMETICS, Level 3, no.3-45, Bukit Jambul Complex, Penang, Malaysia.

Goay Joe Lie
Director of Joe Lie Beauty And Cosmetics

JOELIE BEAUTY AND COSMETICS ~ EYE | WINDOWS TO THE SOUL

EYE | WINDOWS TO THE SOUL

The eyes might be the windows to the soul, but they are also one of the first areas of the face to show signs of ageing.

Heavy squinting and sun damage are often the cause of weary-looking eyelids. But if you thought heading to the operating room for a little nip ‘n’ tuck was the only (albeit extreme) fix, think again.

Dubbed an “eye lift in a box”, each jar of L’OREAL PARIS REVITALIFT EYE 15ml cost only RM46.90.

Apply over your natural crease line to support drooping eyelids. Apply eye makeup over the naked eyes.

Speaking of eye makeup, when it comes to dolling up your peepers, it pays to dabble on the dark side.

Once they hit the 40-mark, most women gravitate towards subtle, earthy-toned eye makeup, but blending a dark eyeshadow up to the crease line will hollow out the eye area and create the illusion of a higher-set brow bone.

Try L’OREAL PARIS COLOR APPEAL OPEN EYES PRO SMOKY BROWN and you won’t believe your eyes.

Goay Joe Lie
Director of Joe Lie Beauty And Cosmetics